Experientially communicate ideas via all the senses to improve comprehension, stimulate imagination and lengthen retention – resulting in passionately detailed sharing with others.
Relating to each another and the world around us is core to being human. GPG approaches each project with close attention to story resonance; how a recipient emotionally connects with an idea, concept or event sequence.
Resonance is often based on perception and prior experience. Back-and-forth synchronization with a message is more important than simply receiving one-way / ”pushed” media via sight and sound. A message deeply connects within a participant when all their senses align through emotional engagement.
While each project generates its own path, we have found the following process phases produce reliable results. Each project has a predetermined number of phases depending on complexity. We determine the phase quantity during ‘Observation.’
Six Process Phases
What is the first thing we do at the edge of the Grand Canyon – before venturing into its vastness? Observe. GPG does the same thing in the Observation phase; a period of simply taking in what is present without judgment, thought or expectation. We record human interactions within environments. An example: noting guest/customer action alongside cast member/employee interaction, together with variations across time. This phase becomes a foundation and development reference.
2. BLUE SKY
Our process continues with a Blue Sky phase – where anything is possible. Right/wrong, good/bad, serious/ridiculous do not exist here. This is the phase where unexpected concepts may materialize and unforeseen solutions often present themselves in curious ways. Session participants bring images, writings, movies and scribbled symbols to convey their thoughts. These are often very freeing sessions as new beginnings rise into existence.
3. CONCEPT DESIGN
Concept Design is the third phase – a time to sketch ideas into preliminary shape. This is where “The Idea” solidifies to become image and sound montages, artist illustrations and computer animatics (animated video visualizations). Conceptualization brings primary elements into the light as design becomes viewable, listenable, tangible. Various elements retain flexibility as some are removed from consideration, while others evolve as the iconic essence of the entire project.
4. DESIGN DEVELOPMENT
Ideas take real-world form throughout Design Development. Here, physical models are created, walk-through mockups are explored, fabrication details are established, materials/finishes are selected, technical systems are configured and scaled drawings are drafted. It is in this final sculpting phase where detail changes are made before all is transferred to those who begin building the real entity.
Production is the ‘making phase.’ Procurement, fabrication and assembly are directed per budget allocations to align with field construction schedules and milestones. This is when final components are built, so we often collaborate with a number of suppliers, vendors and creative/technical talents. Adjustments are managed as systems are assembled – testing along the way to insure design intent meets or exceeds specifications.
Throughout Installation we fit all the pieces together. Software, hardware, sets, cabinets, monitors, projectors, sound systems, etc. arrive on site as we choreograph it all. We collaborate with the project manager, coordinators and the client to ensure all details materialize. Testing and adjustments are made as systems begin operating in their final configurations. Once all systems are fully functioning, we turn them over to facility operations so they have ample time to learn all the parameters in advance of public interaction.