12 Trends Toward 2018

Here are twelve trending areas much of the world will encounter across coming years according to Germany’s TrendOne. Click the following titles to learn more.

 

Ageing Society

Healthcare systems are beginning to crack under the strain of older populations in numerous regions of the western world, creating opportunities for technological mediation. Baby Boomers are again reinventing new systems and methodologies to address their desires.

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Attention Economy

As information overload increases across more channels, primal in-your-face communication methods must give way to deeper, more effective techniques. The age of personalized messaging will continue to expand so marketing messages become more inviting, even – lovable.

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Autonomous Systems

Think smartphones and the Cloud are time savers? Soon, machine-based infrastructures, processes and systems will be everywhere – exponentially saving time, resources, money and personal sanity. We may soon be at one with our devices, or perhaps a single unencumbered interface.

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Connected World

First, Gutenberg’s press, then the Industrial Revolution. Today the internet is transforming the entire world at light speed, pushing social dynamics to evolve. Concepts such as communes and marriage are being rethought as culture itself becomes global.

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Continental Shift

China and the United States will soon give way to emerging, developing regions in areas unfathomed a decade ago. The Western world has much to learn from unforeseen ways of doing business as commodities shift from materials to ephemerals such as time, quality health and longevity exceeding 150 years.

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Data Era

With each blog, email and webpost we all contribute to data creation and there is no plateau in sight. Handling, making sense of and sharing the onslaught of words, imagery and movies is a daunting challenge – exponentially expanding with each day.

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Distrust Society

The internet facilitates increased disenchantment and paranoia, along with fact embellishment and flat out alteration. Credibility and transparency have become top priorities. What is acceptable, profitable and legal to reveal will continue to be questioned by individuals and courts of law.

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Healthstyle

Today’s focus is illnesscare; often chasing symptoms with drugs and therapies. However, illness cause with customized intervention will soon shift the health industry. Additionally, we are increasing our awareness of becoming our own health advocate through improved diet and living habits.

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Individualization

Technology empowers each of us to accomplish myriad tasks – at the expense of increased individual competition. Personal niche marketing is on the rise. LinkedIn showcases users as personal brands. An era of elevated individuality will accelerate into all-encompassing lifestyles.

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Outernet

The desktop internet gave us access to people and information. With the advent of cellular, wi-fi and RFID technologies we are increasingly able to interact with place, time and the physical World of Things. Our sensory awareness and responsive capacity will extend beyond home and office.

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Seamless Commerce

A digital Omnichannel is growing, leveling the fields of price optimization, availability and financial transaction as it rapidly blurs prior business models. While physical stores will continue to exist, there are solid trends proving the world likes to electronically learn, share and buy.

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Shy Tech

Complex wired systems are being replaced with intuitive interfaces enabling people to interact via speech, surface touch, eye movement, even hands moving in open air as in the 2002 motion picture Minority Report. Even electrical power transfer is going wireless as Mophie now offers.

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Skill Society

Beyond the knowledge paradigms of work, land and capital – dynamic skills are evolving to enhance e-learning, training, development and collaboration. The future workplace is changing based on optimum productivity and results. Shared, open knowledge is becoming a competitive necessity.

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Sustainability

The ‘Reconomy’ continues to reduce waste, re-use materials and reimagine efficiency, making resource allocation and consumption everyone’s responsibility. Curiously, trends of the 1960s are returning in the areas of organics and communal living. From the 1940s – non disposable containers are literally returning.

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Transhumanism

Recreating ourselves via artificial limbs, autonomous robots, even micro components and robots flowing through our veins will continue to branch outward in many directions. As we learn more about our own bodies, technologies and solutions may become more biological, veering away from mechanical.

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Urbanization

75% of earth’s population will live in cities by 2050. Communities of the future will embrace the ways of tribal cultures while applying technological advances. New ways of living and interacting with one another will evolve as definitions of city, state and country shift to benefit new forms of commerce.

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TrendOne references

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